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1. Libro, folleto, traducción
Introducción al marketing / Gary Armstrong, y otros

by Armstrong, Gary | Kotler, Philip | Merino, María Jesús | Juan, José María.

Edition: 3a.ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Madrid : Pearson Educación, 2011Availability: Items available for loan: Biblioteca CentralCall number: 658.8 ARM 3a.ed. (1).

2. Libro, folleto, traducción
Principios de marketing / Philip Kotler, Gary Armstrong

by Kotler, Philip | Armstrong, Gary.

Edition: 12a.ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Madrid : Pearson Educación, 2008Availability: Items available for loan: Biblioteca CentralCall number: 658.8 KOTp 12a.ed. (1). Items available for reference: Biblioteca Central Consulta en SalaCall number: 658.8 KOTp 12a.ed. (1).

3. Libro, folleto, traducción
Dirección de marketing / Philip Kotler, Kevin Lane Keller

by Kotler, Philip | Keller, Kevin Lane.

Edition: 12a.ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: México : Pearson Educación, 2006Availability: Items available for loan: Biblioteca CentralCall number: 658.8 KOTd 12a.ed. (1).

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