MARC details
| 000 -LEADER |
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| fixed length control field |
01802nam a22004937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230927084808.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
230927b d|||| f||| 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0201625792 |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
AR-FvUNAJ |
| 082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Edition number |
14 |
| Classification number |
659.1 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
18593 |
| Personal name |
West, Alan |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing para todos / |
| Statement of responsibility, etc |
Alan West |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1a. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Buenos Aires : |
| Name of publisher, distributor, etc |
Addison-Wesley Iberoamericana, |
| Date of publication, distribution, etc |
c1987. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
308 p. |
| 500 ## - GENERAL NOTE |
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| General note |
Posee índice de Materias. |
| 505 2# - FORMATTED CONTENTS NOTE |
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| Title |
Prefacio y reconocimientos. |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Title |
1. Complejidad del marketing. |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Title |
Primera parte - Factores estratégicos. |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Title |
2. Limitantes estratégicas. |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Title |
3. Enfrentamiento con el cambio. |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Title |
4. Definición de la estrategia. |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Title |
Segunda Parte. Definición de las oportunidades de marketing. |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Title |
5. Segmentación : Instrumentación de la estrategia. |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Title |
6. Información de marketing. |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Title |
7. Previsión. |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Title |
Tercera Parte. Mezcla de Marketing. |
| 505 2# - FORMATTED CONTENTS NOTE |
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| Title |
8. Control de productos. |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Title |
9. Planificación financiera y marketing. |
| 505 2# - FORMATTED CONTENTS NOTE |
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| Title |
10. Fijación de precios. |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Title |
11. La distribución en la mezcla de marketing. |
| 505 2# - FORMATTED CONTENTS NOTE |
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| Title |
12. Promoción. |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Title |
13. Ventas y administración de ventas. |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Title |
Cuarta parte. Temas especiales. |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Title |
14. Mercados industrial y del consumidor : problemas específicos. |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Title |
15. Marketing internacional. |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Title |
16. Marketing de servicios. |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Title |
Quinta parte. Las empresas. |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Title |
17. Las empresas y el marketing. |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Title |
Índice de materias. |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
unescot |
| 9 (RLIN) |
397 |
| Topical term or geographic name as entry element |
MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Libro, folleto, traducción |
| 980 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--PERSONAL NAME/TITLE [LOCAL, CANADA] |
|---|
| Linkage |
21567 |
| Personal name |
Villalba |
| Field link and sequence number |
21567 |
| Miscellaneous information |
Villalba |
