Comunicación publicitaria / (Record no. 9444)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00914nam a22002537a 4500 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230926b ||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8441306133 |
| 082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 14 |
| Classification number | 659.1 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 18581 |
| Personal name | Toro, Juan Manuel de |
| 245 10 - TITLE STATEMENT | |
| Title | Comunicación publicitaria / |
| Statement of responsibility, etc | Juan Manuel de Toro ; Xavier Oliver. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Barcelona : |
| Name of publisher, distributor, etc | Folio, |
| Date of publication, distribution, etc | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 86 p. : |
| Other physical details | graf. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| 9 (RLIN) | 18575 |
| Title | Biblioteca IESE de Gestión de Empresas |
| 505 2# - FORMATTED CONTENTS NOTE | |
| Title | Planificación de medios: pieza clave en la estrategia de comunicación publicitaria |
| 505 2# - FORMATTED CONTENTS NOTE | |
| Title | Evolución de la comunicación publicitaria |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | unescot |
| 9 (RLIN) | 756 |
| Topical term or geographic name as entry element | COMUNICACION |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | unescot |
| 9 (RLIN) | 397 |
| Topical term or geographic name as entry element | MARKETING |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | unescot |
| 9 (RLIN) | 428 |
| Topical term or geographic name as entry element | PUBLICIDAD |
| 650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | unescot |
| 9 (RLIN) | 797 |
| Topical term or geographic name as entry element | MEDIOS DE COMUNICACION DE MASAS |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 18582 |
| Personal name | Oliver, Xavier |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Libro, folleto, traducción |
| 980 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--PERSONAL NAME/TITLE [LOCAL, CANADA] | |
| Linkage | 21570 |
| Personal name | Diaz Bustince |
| Field link and sequence number | 21568 |
| Miscellaneous information | Nuñez |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Central | Biblioteca Central | 26/09/2023 | Donación | 659.1 TOR | UNAJ23090394 | 17/03/2025 | 26/09/2023 | Libro, folleto, traducción |