Marketing / (Record no. 160)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00613nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120810t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-970-10-7281-3 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 14 |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A. |
| 9 (RLIN) | 480 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc | Roger A. Kerin, Steven W. Hartley, William Rudelius |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9a.ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | México : |
| Name of publisher, distributor, etc | McGraw-Hill Interamericana, |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xlix, 745 p. |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | unescot |
| Topical term or geographic name as entry element | MARKETING |
| 9 (RLIN) | 397 |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | unescot |
| Topical term or geographic name as entry element | CONSUMIDOR |
| 9 (RLIN) | 467 |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MERCADO |
| 9 (RLIN) | 404 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hartley, Steven W. |
| 9 (RLIN) | 481 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rudelius, William |
| 9 (RLIN) | 482 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Libro, folleto, traducción |
| 980 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--PERSONAL NAME/TITLE [LOCAL, CANADA] | |
| Field link and sequence number | 20562 |
| Miscellaneous information | Diego Higa |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca Central | Biblioteca Central | 10/08/2012 | 23 | 18 | 658.8 KER 9a.ed. | UNAJ12080457 | 16/11/2023 | 26/10/2023 | 10/08/2012 | Libro, folleto, traducción |