Marketing : (Record no. 10882)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00620nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250326b ||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-970-26-0770-0 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AR-FvUNAJ |
| Modifying agency | AR-FvUNAJ |
| Description conventions | aacr2 |
| 082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 14 |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 477 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | versión para Latinoamérica / |
| Statement of responsibility, etc | Philip Kotler, Gary Armstrong |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11a.ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | México : |
| Name of publisher, distributor, etc | Pearson Educación, |
| Date of publication, distribution, etc | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 655 p. |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | unescot |
| Topical term or geographic name as entry element | MARKETING |
| 9 (RLIN) | 397 |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | unescot |
| Topical term or geographic name as entry element | CONSUMIDOR |
| 9 (RLIN) | 467 |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MERCADO |
| 9 (RLIN) | 404 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 9 (RLIN) | 478 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Libro, folleto, traducción |
| 980 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--PERSONAL NAME/TITLE [LOCAL, CANADA] | |
| Linkage | 2 |
| Personal name | Virginia Figueroa |
| Field link and sequence number | 2 |
| Miscellaneous information | Virginia Figueroa |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Central | Biblioteca Central | 26/03/2025 | Donación | 2 | 4 | 658.8 KOTm | UNAJ25030061 | 16/09/2025 | 26/08/2025 | 26/03/2025 | Libro, folleto, traducción |