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Marketing y competitividad : nuevos enfoques para nuevas realidades / Miguel Angel Vicente, Roberto Sciarroni, Rubén Rico

By: Vicente, Miguel Angel.
Contributor(s): Sciarroni, Roberto | Stern, Jorge | Rico, Rubén.
Material type: materialTypeLabelBookPublisher: Buenos Aires : Prentice Hall, 2009Description: xix, 772 p.ISBN: 978-987-6150-712.Subject(s): CONSUMIDOR | MARCA REGISTRADA | COMPETENCIA ECONOMICA | MARKETINGDDC classification: 658.8
List(s) this item appears in: GTEC-marketing estratégico
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658.8 VIC (Browse shelf) Checked out 28/10/2019 UNAJ12080453

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