Principios de marketing / (Record no. 158)

000 -LEADER
fixed length control field 00554nam a22001937a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120810t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-84-8322-446-5
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 14
Classification number 658.8
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
9 (RLIN) 477
245 10 - TITLE STATEMENT
Title Principios de marketing /
Statement of responsibility, etc Philip Kotler, Gary Armstrong
250 ## - EDITION STATEMENT
Edition statement 12a.ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Madrid :
Name of publisher, distributor, etc Pearson Educación,
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 747 p.
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term unescot
Topical term or geographic name as entry element MARKETING
9 (RLIN) 397
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term unescot
Topical term or geographic name as entry element CONSUMIDOR
9 (RLIN) 467
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MERCADO
9 (RLIN) 404
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
9 (RLIN) 478
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Libro, folleto, traducción
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Price effective from Koha item type Copy number
          Biblioteca Central Biblioteca Central 2012-08-10 Donación 17 14 658.8 KOTp 12a.ed. UNAJ12080455 2019-02-19 2018-11-05 2012-08-10 Libro, folleto, traducción  
          Biblioteca Central Biblioteca Central 2018-12-13 Donación     658.8 KOTp 12a.ed. UNAJ18120050 2019-02-19   2018-12-13 Libro, folleto, traducción 2

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